If you have a business online, you’re probably using an email marketing list to better market your products to other people. While this may be the most effective method to market your products, many internet marketers, whether a newbie or an expert, often have to deal with some list building mistakes, which often result to members unsubscribing from the service. Here are the two most common mistakes that you may want to avoid.
Sending emails too often or not too often. This is the most common mistake that marketers do. As soon as someone registers for their newsletters and services, they tend to get excited and immediately send their new members information about the products they are selling. Some even forget to send a thank you or welcome message to their new members when this is the first and the most important thing to do. Members are sure to get annoyed if you send them loads of information about your products and if you flood their mailboxes with a lot of emails. Chances are they’ll just ignore your emails and would even decide to unsubscribe from the service. On the other hand, if you don’t mail too often, they tend to forget everything about you.
Solution: For new members, try to send them a thank you or welcome note first and include a few introduction about your service and some other helpful tips. Meanwhile, if you’re sending updates and new information, always keep your emails simple and readable. And as much as possible, send emails at least once a week.
Advertising too much. Many internet marketers are likely to advertise more than provide new information and updates to their members. Always remember that people sign up for your service or websites not just because your products interest them but also because they want more information from you. And if you fail to do it, they surely won’t be happy and will just decide to unsubscribe from the service.
Solution: Know what your members really want and give it to them. If they want information about how to make money online, then provide them that information. And once in a while, include an affiliate link of an eBook that you sell which will further help them make money online. Don’t flood their mailboxes with emails that talk about nothing but the great products that you offer. Always balance everything out.
Getting familiar with the common list building mistakes will, at least, give you an idea on what you can do and not do as you build your email marketing list. Such mistakes often happen due to lack of knowledge on the different list building techniques and strategies. Next time you build a list, don’t just ignore the techniques that you have come across or learned. Use them instead to build and establish a better relationship with your members.
